Why wouldn't you use video
Statement. Not question. Kid gloves are off. I’m not gonna sugar coat this anymore. If you’re having problems engaging, attracting, exciting, educating, informing, connecting and quite frankly winning hearts and minds of candidates, my first question will be: Are you using video?
There’s no need to make the reasons up… loads of people in the marketing world talk about why video content is king. So let me use their wise words and reframe into HR and employer brand terms to break it down:
1. Videos grab attention. The more you can make your employer brand stand out, cut through and make candidates spend time with you, the better.
2. Videos show things in action. They literally bring your employer brand to life in a way that text-based content can’t even scratch the surface.
3. Videos connect emotionally. Candidates can see, hear and feel your employer brand.
4. Videos garner trust. Over and above just connecting, you can build relationships with candidates.
5. Videos tell stories better. You can bring more depth, emotion and insight to your stories. Some stories are better told with video, than using text.
6. Videos are easier to consume. That’s not to say that there’s not power in text and articles, but people love to watch videos. And by people, I mean candidates!
Take a read of this article to get more context:
https://medium.com/the-ascent/8-reasons-why-video-content-is-king 7083cb5627ad#:~:text=Check%20out%20these%208%20reasons%20why%20video%20content,also%20open%20up%20plenty%20of%20opportunity%20for%20engagement.
And if you need some data to back all that up, then consider what video is doing for mainstream marketing and branding… and how YOU could enjoy the same impact for your employer brand.
• 53% of consumers engage with a brand after viewing a video on social media
• Studies show that 54% of consumers what to see more video content from a brand or business they support
• 45% of people watch more than an hour of Facebook or YouTube videos a week
• 69% of people prefer video over text when learning about a product or service
• Viewers retain 95% of the information after watching a video
• The average user spends 88% more time on a website with video
Building a business case, then head direct to the source of this data: https://www.smallbizgenius.net/by-the-numbers/video-marketing-statistics/
In the words of the many who have bravely and boldly stood where you are today: ‘Just jump in.’ Embrace it and make it yours. Own it like a boss and show no fear in front of the camera. It will be worth it. And it will get easier.
