Employer Brand and EVP Consulting
Most employer brands are built on promises disconnected from the reality of the work. As AI reshapes roles, redefines what people actually spend their time on, how they develop, what they learn and how they connect, that gap only widens. We work end to end, from research and insight through to Employer Value Proposition (EVP) strategy, creative activation, advocacy programs, and reputation management.
.png)
.png)
Our EVP Strategy and Methodology:
Belief Beyond Reason
We blend a research-led, data-informed approach with a human-centred lens, augmented by customised AI digital specialists trained on our team's combined expertise. This lets us delve deeply into why candidates should join and what makes you different – at speed, scale, and depth.
The result? EVPs built and validated like never before, grounded in evidence, distinctive in execution,
proven end to end.
How we can help
Differentiate your Employer Value Proposition (EVP)
Using our 5-Dimension model we combine your existing data with fresh insights generated through innovative research tools to develop your EVP strategy.
Benchmark your Candidate Experience
Our EVP and Candidate Experience diagnostic calculates your maturity score based on 75+ data points compared to your competitors.
Targeting with a segmented Employer Value Proposition (EVP) approach
Don't let a Global EVP hold you back. We create personas to inform targeted sourcing, attraction and hiring tactics for specific talent segments, regions or countries.
Creative that inspires and stands out
We bring your employer brand strategy to life through distinctive creative design and storytelling that showcases your unique employer value proposition.
Advocacy to unlock your people's voices and reach
From business case to strategy and implementation, we guide you on how to build, maintain and sustain your employee advocacy progam.
Activate your Employer Value Proposition (EVP) with a roadmap
Through a facilitated workshop and planning session, we bring your team together to design a roadmap for success with clear priorities, outcomes and metrics.
Employer brand training Masterclasses
All of our frameworks and tools can be used to train your teams; uplifting capability and organisational mindset towards employer brand and experience.
Manage your employer reputation
Turn what's said online into insights you can use. By listening, monitoring, managing and measuring review platforms, we show you how.
.png)
EVP Sprint:
An EVP in 4 weeks,
not 4 months
Traditional EVP projects take 3 – 6months, can drain and strain your team, your resources and lead to fatigue before the EVP has been activated. What’s more, by the time you're ready to launch, the market could have moved, the CEO's priorities might have shifted, or your competitors may have already made offers to candidates you needed to win.
One option to move quickly is our EVP Sprint. It delivers a research-backed, strategically grounded EVP in four weeks for a fixed price. Powered by our AI digital specialists and decades of EVP expertise, we synthesise your existing data, map your competitive landscape, and build a distinctive EVP using our proven 5-Dimension framework. Then we validate it against real and synthetic talent personas and deliver ready-to-go assets you can take to market.
Less internal burden. More agility. In-market within weeks, not months.
What are the TQ 5-Dimensions of an EVP?
When people believe in what they're doing, they deliver their best work and inspire others to do the same. That kind of belief requires a new way of defining your employment offer, moving beyond rational benefits like pay and delving into areas where people find greater meaning and connection. Using our 5-Dimensions model, we define your human value exchange linked to your purpose, brand, and the work people actually do, which ultimately builds Belief Beyond Reason.
Discovering the 'why' that makes you, you
Employer branders who live and breathe brand
We do this because we love it. With in-house (the most years within any organisation in Australia!), agency, local and international experience, we know what works to design, land and then launch an employer brand.
Employer branding strategy and activation
Our tools and techniques are grounded in the latest thinking and years at the coalface. We've developed and proven our methodologies around 'Belief Beyond Reason' with leading organisations.
Strategy is in our DNA
It's where we shine and do our best work. It's where we choose to focus. It gives you maximum flexiblility when it comes to a Creative partner that feels right for you.
We think bigger and see broader
Living within a broader Talent Solutions business means our collective focus is on talent outcomes over fancy employer marketing design. This elevates how we think and work, resulting in an ROI-led point of difference.
.png)
Frequently asked questions
A series of common questions we receive, along with definitions that may be helpful.
1. Uncover Authentic Insights: Combine internal data with research to pinpoint what sets your workplace apart.
2. Define the "Give & Get": Use a 5-Dimensions framework to build a human-first value exchange linked to your brand and purpose.
3. Segment Your Strategy: Create targeted personas for specific talent pools, regions, or roles rather than a single "one-size-fits-all" pitch.
4. Tell Distinctive Stories: Bring the strategy to life through authentic creative design and employee stories.
5. Activate & Advocate: Execute a clear rollout roadmap, empower employee advocates, and continuously monitor online reputation.
1. Set Goals: Define clear targets (e.g., lower recruitment costs, refresh employer brand).
2. Share Insights: Grant access to exit data, employee surveys, and leadership interviews.
3. Co-Create: Run workshops to extract core themes and define your employer promise.
4. Validate: Test EVP messaging against real employee experiences for authenticity.
5. Embed: Roll out the new framework across career sites, onboarding, and internal comms.
An initiative that empowers employees to share their company's brand, culture, and story through personal networks. It transforms team members into trusted brand ambassadors to boost recruitment, reputation, and organic reach.
A strong EVP balances "the give and the get." Rather than listing generic perks, it sits at the intersection of real employee experience, candidate priorities, and competitive differentiation—authentically combining growth, culture, and rewards.
• Attracts Top Talent: Differentiates your organisation in a competitive job market.
• Lowers Hiring Costs: Strong employer brands reduce spend and time-to-hire.
• Boosts Retention: Aligning expectations with reality improves engagement and loyalty.
• Protects Reputation: Builds authentic advocacy from the inside out.
An Employer Value Proposition (EVP) is the core of your employer brand. It consists of attributes or themes that you can control to differentiate what makes your company a great place to work. The EVP represents the ‘give and get’ value exchange between an employer and employee. It’s your promise to employees in exchange for their daily efforts to help the business succeed.
Firstly, and mainly, it's about reputation. An Employer Brand comprises the perceptions talent and candidates have about an organisation as an employer. In that sense, every company has 'an Employer Brand', even if they don't have a stategy in place to proactively try and design, measure or influence that reputation. Secondly, the Employer Brand refers to the physical assets used to identify the EVP for an organisation, which may be a specific set of images, headlines and content aimed at positioning the Employer Brand in a certain way.
Recruitment marketing promotes both open positions and the global EVP to targeted candidates by using specific marketing tactics to find, attract and nurture talent before they apply for a job at your organisation. Recruitment marketing leverages stories and proof points which support the EVP themes so they can connect and resonate more deeply with target candidates.
As opposed to Employer Branding and Recruitment Marketing, the emphasis on 'Talent' here signifies the use of talent, but also leveraging the talent's network. For example, if you promote a video of a team member and that individual chooses to share the content on their personal social media, the organisation is benefiting from the individual's personal brand and their own talent network.