Adding ‘recruitment’ to the ‘marketing’
With limited in-house marketing team resources to stand-up an extensive 3 – 6 month media campaign to attract allied health professionals across Australia, TQ jumped in and filled the gaps to get the campaign off the ground!
TQ Scope
We put the guardrails around the campaign by developing an EVP-led messaging strategy, organic content strategy and CRM strategy. This was then rolled into auditing existing raw video footage to create video and static content, optimising the careers landing page and application pages, developing a recruitment toolkit with ready-to-go captions, designing an employee advocacy guide and preparing a detailed organic content plan.
Outcome
All elements were delivered at pace over a 3-week period to hit the go-live media timings. After the initial 4-week period, CTR of 2.03% (recruitment 1% is the average) on Meta; CTR of 8.65% (recruitment 3 – 5% average) from Google Search.
