AFCA-nites – an advocacy program
After the successful delivery of the EVP project, AFCA wanted TQ to deliver a comprehensive advocacy program to uplift employee voices and amplify the current employee experience.
TQ Scope
TQ commenced with aligning the advocacy program goals to strategic people objectives – to enable a measured approach. A comprehensive content strategy was designed in conjunction with core messages from the EVP framework to help bring to life people stories and their lived experiences.
Outcomes
TQ delivered a wide scope of outcomes including a program name, mascot, merchandise and training modules that were delivered to participants in Sydney and Melbourne. The program was framed on a build, operate and transition model to enable the internal team to take the reins. In the initial 2-months – TQ remained a strategic consultant to help with content planning, engagement and measurement.
